Adobe Advertising Cloud

(NSAC AAF)

As an art director and designer on this project, I contributed to the strategic conception and production of print, digital, and experiential assets.

This B2B campaign placed seventh in the nation out of 120 teams at the National Student Advertising Competition

The ask: Create an awareness campaign for Adobe Experience Cloud for Advertising that results in four KPIs:

1. Raise unaided awareness in Adobe’s target demographic by 2%

2. Be in the top three for share of voice for earned media

3. Drive 50,000 visits to adobe.com

4. Capture 10,000 new decision maker and practitioner contacts

The strategy: Awaken the new era of advertising. The big idea: From here on.

Campaign Presentation

Campaign Plansbook