Mayfair the Label
The Mayfair Group is an all-inclusive brand representation company turned celebrity-approved loungewear brand, Mayfair the Label. When the company made the pivot to an e-commerce D2C platform, I was tasked with designing and maintaining the new site, which ultimately led to a 30x increase in online revenue from the year prior. The website can be viewed here: www.themayfairgroupllc.com. With a following of over 400k on Instagram, 98% of Mayfair the Label sales are made through mobile. Mayfair’s Instagram is set apart with its strong ties to current trends, mission to empower and support badass females, and engaging design. Click here to view the account.