WonderDucks

The Ask: Create a campaign for The University of Oregon Women’s Basketball Team to build off the previous year’s campaign, “The WonderDucks,” that showed the players as superheroes on and off the court and used a comic style of art.

The Strategy: Evolve the original look into more of a graphic novel-esq look. We leaned into this bold and modern look because we wanted to encapsulate the maturity of the team this year.

Our campaign was 2 out of 8 different campaigns that were pitched to the University of Oregon Athletic Department.

THE TEAM

Art Directors : Emma McBride and Kelly Franks; Designers: Emma McBride, Kelly Franks, Brandon Bullas and Denzell Gallegos; Copywriters: Ashanna Molokwu and Sean Scott; Strategy: Casey Hickman; Media: Abby Mizera, Lexi Dixon and Casey Hickman